MTS analysts have summarized the results of smartwatch sales in Russia for the first 9 months of 2025. Key market trends:
According to MTS Commercial Director Alexey Pomozov, smartwatches have ceased to be just an accessory, turning into a universal tool for communication, payments, and health monitoring, which is the main driver of their popularity.
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- Dominance of Chinese brands: Chinese manufacturers, including Huawei, Xiaomi and lesser-known brands, accounted for 70% of unit sales. The top 3 models consisted entirely of their devices.
- Growth of unknown brands: The share of lesser-known brands grew to 41%, confirming the demand for affordable models actively promoted on marketplaces.
- Strengthening of Huawei: In monetary terms, Huawei drew level with Apple, with each holding a 26% market share. This indicates growing acceptance of more expensive Chinese models.
- Customer profile: The most popular price segment was from 2,000 to 5,000 rubles (39% of purchases). The average device price was 7,900 rubles.
According to MTS Commercial Director Alexey Pomozov, smartwatches have ceased to be just an accessory, turning into a universal tool for communication, payments, and health monitoring, which is the main driver of their popularity.
Source
Photo
Consumer electronics, car electronics, home appliances, smartphones, and much more will be featured at the IEAE exhibition. We are waiting for you!
When: November 25-27, 2025
Venue: Moscow, Timiryazev Center
Get a free ticket via the link