Over the first three quarters of 2025, Russians bought smartphones worth 405 billion rubles. The total number of devices sold during this period was 16.5 million units. These figures are provided by M.Video. Separately, in July-September, sales reached 5.3 million units or 130 billion rubles.
Demand for smartphones in Russia was balanced: users were interested in both budget devices and new flagship models.
Brand leaders:
Most popular models:
In the penultimate week of September, the market demonstrated the strongest loyalty to Apple. The top 10 included five models from the new iPhone 16 lineup (Pro Max, Pro, the base 128 GB version, and versions with increased storage), as well as the iPhone 15 and iPhone 13. Samsung was represented by three devices: the budget Galaxy A16 and A56, and the flagship Galaxy S25 Ultra.
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Demand for smartphones in Russia was balanced: users were interested in both budget devices and new flagship models.
Brand leaders:
- By number of units sold: Redmi, Realme, Tecno, Samsung.
- By revenue: Apple became the undisputed leader, followed by Samsung, Redmi, and Tecno.
Most popular models:
In the penultimate week of September, the market demonstrated the strongest loyalty to Apple. The top 10 included five models from the new iPhone 16 lineup (Pro Max, Pro, the base 128 GB version, and versions with increased storage), as well as the iPhone 15 and iPhone 13. Samsung was represented by three devices: the budget Galaxy A16 and A56, and the flagship Galaxy S25 Ultra.
Source