Overall market dynamics
In the third quarter of 2025, the market for new smartphones in Russia showed strong dynamics: against the backdrop of overall sales growth of 12%, prices continued to decline. On average, new gadgets on Avito fell in price by 6%, making them more affordable for a wider audience of buyers.
Leaders in price decline
Among brands, Honor showed the largest price decline—the company's smartphones fell in price by 12%, reaching an average price of 36,000 rubles. It was followed by vivo (-11%, to 44,000 rubles) and OnePlus (-10%, to 47,000 rubles). Realme (-7%, to 18,000 rubles) and Samsung (-6%, to 52,000 rubles) round out the top five.
Among specific models, outdated iPhones fell in price the most significantly: the iPhone 11 and iPhone 12 fell in price by 12% and could be purchased for an average of 19,000 and 23,000 rubles, respectively. The iPhone 13 (32,000 rubles) became 10% more affordable. The list also included flagship models: the iPhone 15 Pro and Samsung Galaxy S25 Ultra fell in price by 8%, to 70,000 and 40,000 rubles, respectively.
Growth in demand for Chinese brands and flagship models
Despite the reduction in price of many models, total sales of new smartphones grew by 12%. Chinese brands OnePlus and TECNO showed the strongest growth, with demand for their smartphones soaring by 34%.
However, sales growth was not limited to niche players. Purchasing activity also increased significantly for established brands: Samsung sales rose by 28%, vivo by 27%, and Honor and Google by 23% and 22%, respectively.
At the model level, flagship devices led the way in demand. Sales of the iPhone 14 Pro grew by 40%, the Samsung Galaxy S24 Ultra by 37%, and the iPhone 15 Pro by 33%. The top 5 also included the iPhone 13 Pro (+32%) and the base model iPhone 15 (+21%).
Quarterly results
Thus, the summer quarter of 2025 was marked by two key trends: consumers are actively taking advantage of lower prices to purchase the latest flagships from previous years, while at the same time, confidence in alternative Chinese brands offering attractive value for money is growing.
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In the third quarter of 2025, the market for new smartphones in Russia showed strong dynamics: against the backdrop of overall sales growth of 12%, prices continued to decline. On average, new gadgets on Avito fell in price by 6%, making them more affordable for a wider audience of buyers.
Leaders in price decline
Among brands, Honor showed the largest price decline—the company's smartphones fell in price by 12%, reaching an average price of 36,000 rubles. It was followed by vivo (-11%, to 44,000 rubles) and OnePlus (-10%, to 47,000 rubles). Realme (-7%, to 18,000 rubles) and Samsung (-6%, to 52,000 rubles) round out the top five.
Among specific models, outdated iPhones fell in price the most significantly: the iPhone 11 and iPhone 12 fell in price by 12% and could be purchased for an average of 19,000 and 23,000 rubles, respectively. The iPhone 13 (32,000 rubles) became 10% more affordable. The list also included flagship models: the iPhone 15 Pro and Samsung Galaxy S25 Ultra fell in price by 8%, to 70,000 and 40,000 rubles, respectively.
Growth in demand for Chinese brands and flagship models
Despite the reduction in price of many models, total sales of new smartphones grew by 12%. Chinese brands OnePlus and TECNO showed the strongest growth, with demand for their smartphones soaring by 34%.
However, sales growth was not limited to niche players. Purchasing activity also increased significantly for established brands: Samsung sales rose by 28%, vivo by 27%, and Honor and Google by 23% and 22%, respectively.
At the model level, flagship devices led the way in demand. Sales of the iPhone 14 Pro grew by 40%, the Samsung Galaxy S24 Ultra by 37%, and the iPhone 15 Pro by 33%. The top 5 also included the iPhone 13 Pro (+32%) and the base model iPhone 15 (+21%).
Quarterly results
Thus, the summer quarter of 2025 was marked by two key trends: consumers are actively taking advantage of lower prices to purchase the latest flagships from previous years, while at the same time, confidence in alternative Chinese brands offering attractive value for money is growing.
Source
Photo