The Delovye Linii Group of Companies and the YuKassa service have presented a joint study on consumer behavior ahead of the November sale. Here are the key takeaways:
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To stay ahead of the trends and find the best products for your holiday assortment, we invite you to attend one of the largest industry exhibitions, IGHE. This is where retailers and sellers discover the hits of the future season!
When: November 25-27, 2025
Location: Moscow, Timiryazev Center
Get your free ticket via the link
- Demand Leaders: The top three most popular categories are consistently led by home appliances and electronics. Clothing/footwear, health products, as well as cosmetics and perfumery are competing for third place.
- Logistical Specifics: The main product flows are directed from Central Russia, Siberia, and the North-West to the regions of the Volga region, the Urals, and the South. Sellers using marketplace warehouses (FBO) are actively building up their stock there in advance.
- Format Expansion: The sale is transforming from a purely product-based promotion into a multifaceted shopping experience. Demand for services is growing actively: educational courses, tickets, consultations, and beauty services.
- New Consumer Trend: The November sale is becoming the starting point for New Year's shopping, which is boosting demand in the gifts and souvenirs category.
Source
Photo
To stay ahead of the trends and find the best products for your holiday assortment, we invite you to attend one of the largest industry exhibitions, IGHE. This is where retailers and sellers discover the hits of the future season!
When: November 25-27, 2025
Location: Moscow, Timiryazev Center
Get your free ticket via the link