According to a study by Yandex Rhytn, modern Russians are increasingly viewing the online space as an analogue of a shopping mall—a place for leisure, inspiration, and leisurely shopping, with 57% of respondents confirming this trend.
However, digital fatigue, noted by half of all users, is creating a new demand—for selectivity. Users are tired of "mindless scrolling" and want to spend their time online more consciously, within a safe and harmonious environment where the content and products are relevant to their interests and curated based on quality.
This is supported by the data:
This is precisely why it is now more important than ever to offer customers precisely those products that meet their demand for quality, relevance, and inspiration.
Source
Looking to find reliable suppliers and build an assortment your customers are guaranteed to love? Then we're waiting for you at the IGHE exhibition — the international specialized trade fair for homewares, kitchen accessories, gifts, and holiday goods!
When: November 25-27, 2025
Location: Moscow, Timiryazev Center
Get your free ticket via the link below
However, digital fatigue, noted by half of all users, is creating a new demand—for selectivity. Users are tired of "mindless scrolling" and want to spend their time online more consciously, within a safe and harmonious environment where the content and products are relevant to their interests and curated based on quality.
This is supported by the data:
- 63% prefer to stay within a single digital space where they can move seamlessly from content to shopping, bypassing the informational noise.
- 62% see products in their feed weekly that they would like to buy.
- The main things users want to see in their feeds are store assortments (52%) and shopping ideas (31%).
This is precisely why it is now more important than ever to offer customers precisely those products that meet their demand for quality, relevance, and inspiration.
Source
Looking to find reliable suppliers and build an assortment your customers are guaranteed to love? Then we're waiting for you at the IGHE exhibition — the international specialized trade fair for homewares, kitchen accessories, gifts, and holiday goods!
When: November 25-27, 2025
Location: Moscow, Timiryazev Center
Get your free ticket via the link below